Abstract
In view of the changes taking place in society, social progress and the achievements of science and technology, the protection of fundamental rights must be strengthened. The aim of the article is to analyse the principles and peculiarities of safe management of the personal data in social networks. In this scientific article, methods of document analysis, scientific literature review, case study and generalization are used. Consumers themselves decide how much and what kind of information to publicize on the Facebook social network. In order to use the third-party applications, users at the time of authorization must confirm that they agree to give access to their personal data otherwise the service will not be provided. Personal data of the Facebook user comprise his/her public profile including user's photo, age, gender, and other public information; a list of friends; e-mail mail; time zone records; birthday; photos; hobbies, etc. Which personal data will be requested from the user depends on the third-party application. Analysis of the legal protection of personal data in the internet social networks reveals that it is limited to the international and European Union legal regulation on protection of the personal data in the online social networks. Users who make publicly available a large amount of personal information on the Facebook social network should decide on the issue if they want to share that information with third parties for the use of their services (applications). This article presents a model for user and third party application interaction, and an analysis of risks and recommendations to ensure the security of personal data of the user.
Highlights
A social network is generally defined as a system with a set of social actors and a collection of social relations that specify how these actors are relationally tied together (Wasserman, Faust, 1994)
Without the user's consent, the third-party applications do not have the right of access to the user's personal data
Having analysed the legal regulation of social networks at the international and European level, it is possible to conclude that there is not yet a specific binding regulation on the internet social networks; various non-binding legal acts are essential for ensuring the security of personal data
Summary
A social network is generally defined as a system with a set of social actors and a collection of social relations that specify how these actors are relationally tied together (Wasserman, Faust, 1994). Updating profile information, posting status updates, sharing photos and videos, and commenting on others’ posts - to name a few - are behaviors that reveal aspects of one’s personal identity This escalating personal exchange on social networking sites raises questions about privacy risks and consequences (Fogel, Nehmad, 2009; Zeman et al, 2017; Korauš et al, 2017). The following objectives were set for the achievement of the purpose: to examine the theoretical aspects of the protection of personal data; to determine which personal data and how users can publicize on the Facebook network; to provide a model for user interaction with a third-party application; to propose recommendations that would better ensure the protection of personal data of data subjects. Illegal collection and misuse of these data may pose a serious threat to the privacy of such individuals
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