Abstract
The present study examines the specifics of the Health and Medical Spa tourism and the opportunities for its priority development according to the European and global trends, strategic development and the mechanisms of the regional sector policy. It is analyzed the tourist supply, the tourists profile as well as the characteristics of the specialized health and medical Spa programmes. It is accomplished critical analysis of the basic world and European priorities and perspectives, based on macro economical factors and premises. The organizational and managerial stresses of the sector policy for priority development of the Health and Medical Spa tourism in Bulgaria in the frames of “the Strategy – Bulgaria 2010”, based on researches of world organizations, statistical data and analyses of information, gathered by authors of specialized researches at international forums and meetings, and the underlying conclusions and recommendations are summarized.
Highlights
The growing needs of prophylaxis, treatment and rehabilitation of the socially significant diseases of our citizens as well as the mass diseases and the aging of the population in Bulgaria and in the European Union orientates the debate towards the priority development of the Health and Medical Spa tourism, to conduction of new long-term and coordinated state policy
The present study examines the specifics of the Health and Medical Spa tourism and the opportunities for its priority development according to the European and global trends, strategic development and the mechanisms of the regional sector policy
The organizational and managerial stresses of the sector policy for priority development of the Health and Medical Spa tourism in Bulgaria in the frames of “the Strategy – Bulgaria 2010”, based on researches of world organizations, statistical data and analyses of information, gathered by authors of specialized researches at international forums and meetings, and the underlying conclusions and recommendations are summarized
Summary
The growing needs of prophylaxis, treatment and rehabilitation of the socially significant diseases of our citizens as well as the mass diseases and the aging of the population in Bulgaria and in the European Union (the number of the pensioners in the EU is 17% of the total population and grows up with 40 million persons annually) orientates the debate towards the priority development of the Health and Medical Spa (domestic and international) tourism, to conduction of new long-term and coordinated state policy. The process associated with the growing popularity of the environmentally friendly and healthy lifestyle for millions of domestic and foreign tourists as well as to the aging tendencies of the Bulgarian and European population. This brings out at foreground the serious need of change of the state and local investment, economic, social and human resources policy in medium and mainly long-term plan. The change at product level is associated with support of the development of the most promising forms and profiles of market-selected local programmes for domestic and international Health and Medical Spa tourism
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
