Abstract
Abstract Predicated upon a corpus of 4,200 films, this article documents, analyses, and interprets the international film industry’s rhetorical disavowal of the comic book medium as a source for adaptation within advertising and promotional rhetoric for the cinematic adaptation of comic book texts. By analysing the statistical trends and patterns for comic book adaptations between 2000 and 2020, examining the language used within promotional trailers to conceptualise or promote the feature adaptation in relation to their comic book source material, and by comparing the type and scope of this rhetoric with other adapted texts of the same period, this article evidences and interrogates the overwhelming disavowal of the comic book medium despite the persistent and widely perceived ubiquity of comic book adaptation franchises. Above all, this article utilises statistical evidence and analysis to evidence clear patterns and trends within the perceived hierarchies of cultural taste or artistic value.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callSimilar Papers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
