Secondary Sneaker Market: Investigating the Motives, Activities, Resources and Capabilities of the Triadic Framework for Collaborative Consumption

Abstract

The purpose of this study was to investigate the influence of consumer motives, activities, resources and capabilities on attitude and subjective norm and eventual impact on purchase intention of sneakers from a secondary sneaker online retailer. The conceptual framework draws from two studies, Benoit et. al. (2017), triadic framework and Theory of Reasoned Action (TRA) (Fishbein & Ajzen, 1975). Data was collected using an online survey, which consisted of demographic questions and reliable scales (Nunnally & Bernstein, 1994). The hypothesized relationships were tested through SEM. The findings indicate that reducing risks was significant in influencing consumers attitudes and subjective norms. The results also indicate that the customer activity of providing information was significant in influencing consumers attitudes towards secondary sneaker retailers. The customer motives of economic and environmental as well as technical skills were not significant in influencing attitudes. Attitude and subjective norms positively influencing purchase intention.