Abstract
In general, seasonality, as an expression of fluctuations in demand, is seen as a major problem that must either be overcome, mitigated or addressed due to its economic, environmental and socio-cultural impacts. The economic problem is mainly identified by the inflexibility of expanding resources and facilities to meet demand in high season and underutilization in low season. The latter becomes obvious through insufficient cost recovery or a loss of profit due to inefficient capacity utilization. If seasonality is an issue that management and marketing must address, measuring it is a prerequisite for assessing the success of strategies and activities aimed at reducing fluctuations in demand. To measure seasonality, two parameters need to be established: a useful unit of demand and the time horizon. In the absence of reliable and accessible data on tourist movements and spending, useful demand variables are overnight stays, occupancy rates, arrivals or visitor numbers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
