Search engine optimization: Raising the ranking of “Suku Osing” websites on search engine page

Abstract

The tribe Osing (Suku Osing) is a native of Banyuwangi and is the majority population in several sub districts in Banyuwangi District. The Osing tribe is a Javanese sub-tribe. The Osing tribe occupies several sub-districts in central and northern Banyuwangi district. The cultural potential possessed by the Osing Tribe is very diverse. Arts, crafts, food, herbal medicines / more familiarly called “jamu”, language, and also customs are the cultural potential possessed by the Osing Tribe. The need for information by the community can easily be met with the utilization of the internet. Website is one of the media that become the reference for the public to get information. When people search for information on search engines, it is not uncommon for websites that appear on the first page of a search engine to provide information that cannot be justified / questionable validity. For that we need an effort to provide appropriate / relevant information related to the culture of Osing tribe through the website. www.osingbanyuwangi.com is a website that provide all about Osing tribe potential resource. In additions it requires a Search Engine Optimization (SEO) strategy that is able to make the website appear on the earlier pages of search engines when people enter keywords related to the cultural potential of the Osing tribe. Increasing the possibility ofpeople to access the website.