Abstract
This study examines the rhetorical process by which the state of North Carolina shifted from leading in sea-level rise planning to legislating policy inaction. Through the lens of the Rhetoric of Social Intervention model, it highlights how stakeholders attempted to promote and impede attention shifts to alternative templates for achieving social system prosperity. The essay's symbol-system view clarifies a vicious circle discourse cycle and points to the media's potential role in reversing it. The study recommends revisions to the policy supporters’ interventions to promote the limiting-human-activity policy template, identifies discourse cycles that have hindered policy action, suggests ways to impede polarizing cycles, and demonstrates the interventional nature of social change.
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