SDGs in The Context of Media Convergence—Taking Sichuan Radio and Television’s Experience of Media Convergence as an Example

Abstract

Under the constant impact of new media developed based on the Internet, traditional media have been introducing media convergence for years. Traditional media have enhanced their vitality and competitiveness by integrating the technology and other features of new media while grasping their own core concepts. This paper takes the experience of media convergence of Sichuan Radio and Television as an example to analyze the media convergence of traditional media itself, and also analyzes how this process can achieve the UN Sustainable Development Goals, which is conducive to media to give full play to their own communication efficiency and provide motivation for the realization of the Sustainable Development Goals.