Abstract
Abstract The collapse of the New Order ushered in what many had hoped would be a new era of openness and transparency for Indonesia. The loosening of laws pertaining to broadcast and print publication gave rise to a proliferation of new media and cultural production. This had a profound effect on everything, from politics, religion, and the economy to popular conceptions of romantic intimacy and personal accomplishment. The question is whether prevailing approaches to media and popular culture are adequate to the task of accounting for these oft-cited transformations in Indonesian public life. Focusing on issues of piety, class, and romance, this article examines a sequence of films, pop songs, and YouTube parody videos to offer a presuppositional critique of the current scholarship. Its central contention is that closer attention to pop culture as a form of ‘argument’ offers an important corrective to the reifying tendencies of prevailing approaches.
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