Abstract
This short paper seeks to explain the activities of Scottish fans in Genoa and Turin, during the 1990 World Cup, by drawing on some key concepts offered by contemporary writers in the field of post-modernism and post-structuralism. These writers include Foucault, Derrida, Barthes and Baudrillard. All emphasize a re-empowerment of agency, evading more conventional forms of domination: Foucault within the domain of enabling discourse, Derrida on the open interpretation of the sign's apparent meaning, Barthes on the ‘nature’ of jouissance and the body principle, and Baudrillard on the public toying with their media representation. It is argued that Scottish fan behaviour in Italy was structured by two opposing forms of ‘self-knowledge’, relating to either expressions of violent machismo or instrumentally ambassadorial conduct. The eventual triumph of the latter is most clearly shown through an application of Goffman's conception of ‘impression management’, as the social interaction of Scottish fans with other ‘teams’ in Italy is detailed chronologically. The paper concludes with some recommendations aimed at the relevant authorities, with a view to maximizing the internationalism of Scottish fans at future competitions.
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