Abstract
The case follows Australia's move from the Oceania Football Federation (OFC) to the Asian Football Confederation (AFC). The case explores the impact of Australia's inclusion on other AFC member nations and highlights that Australia's relative success in the AFC may not be perceived as positive by all stakeholders within the AFC. The case considers the effect of Australia's inclusion in the AFC on the AFC in general, and also on both the sport of soccer in Australia, and the broader Australian economy.
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