Abstract

[entEntrepreneurship is currently a global issue as its contribution to economic and non-economic becomes gradually increasing. This significant contribution became challenged with many factors such as indigenous culture, local resource, eco-friendly environment and modern development strategy. This paper aims to assess the effect of those factors on entrepreneurial development. As the nature of this study is exploratory, high extensive review literature from published and unpublished journal articles, international reports and books, based on key words that concise and more related to issues was used as a secondary data source. The study pointed out, indigenous culture like indigenous leadership culture, indigenous team working and indigenous skill has significant effect on entrepreneurial development, local resources such as infrastructure, local human capital and finance limitation, environmentally family marketing, innovation and distinctive competitive advantage has significant impact on entrepreneurial development. The study implicates as distinctive gap between eco-friendly environment theory and practical application of green products for entrepreneurial development and further empirical research will be needed for future.er Abstract Body]

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