Abstract
Hunt (1983) notes the distinction between writing “on” the philosophy of science and writing about the “use” of the philosophy of science, and he remarks that a fundamental aspect of understanding the use and unity of the philosophy of science in marketing research “stems from the common acceptance by the sciences of a methodology for the justification (confirmation, validation, corroboration) of knowledge” (p. 20). Consistent with this comment, Mario Bunge (Hunt 1983) states “Science has not the monopoly of truth but only the monopoly of the means for checking truth and enhancing it” (p. 83). This issue of the AMS Review is about such scientific progress in marketing. Probably the best way to open this issue is with a quote from Paul Surgi Speck (Hunt, 1983, p. 348):
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