Abstract
Introduction: Commodity management benefits from a variety of financial instruments and tools that allow companies to mitigate risks and optimize their operations. Among the most used are futures contracts, contracts for difference, risk management tools such as insurance and investment funds. The objective of this article is to analyze the scientific production on risks and financial instruments for the management of raw materials. Methodology: The research paradigm is mixed, through the combination of qualitative and quantitative methods. A bibliometric analysis was carried out which was complemented with a documentary review. The study was synthesized in three stages and was carried out in the Google Scholar, Scielo and SCOPUS databases, during the period from 1991 to 2024, without limitations in language. Results: The literature review shows an increase in the adoption of digital technologies to improve internal communication and employee engagement, with Brazil as a leader in the Latin American region. In addition, endomarketing is identified as a key element for attracting and retaining talent, especially in sectors with high competition and a shortage of specific skills. Likewise, its contribution to organizational sustainability is highlighted, focusing on the social dimension by promoting the well-being and development of employees. Conclusion: These findings reflect how endomarketing has been integrated into business strategies to align corporate objectives with the values of social responsibility and job satisfaction, consolidating itself as an essential tool in improving productivity and long-term commitment.
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