Abstract
The article offers an analysis of communicative interaction in the modern academic field — among individual researchers, research teams and groups in conditions of high competition against the background of exponential growth of publication activity and digitalization of communications both within the professional community and taking into account the strengthening and transparency of interactions with the public. The author puts forward a working hypothesis, according to which it is the narrative attribute in the representation of the results of scientific research that can contain a reserve for evolutionary success within the framework of the systemic nature of communication and have a high potential for the formation of stable links between subsystems of science and other public actors, such as non-professional external observers.
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