Abstract
This introduction reviews the history and core principles of Charles Lindblom's concept of muddling and its application across a wide array of business decisions. The approach recognizes certain decisions as sequential, strategic practices and thus finds applications in a wide variety of business decisions. This article provides a brief summary of the 15 contributions that follow and take up on this theme. The authors extend a note of appreciation to the reviewers of the papers in the issue and to the editor of Journal of Business Research, Arch Woodside.
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