Abstract
The emphasis on knowledge creation continues to expand in the strategy and innovation literature, yet little research has focused on the distinct role of scientific celebrities who gain celebrity status from their scientific achievements. This study provides a theoretical framework that suggests that such a celebrity can contribute to the creation and expansion of an industry by facilitating the creation of knowledge for his or her potential competitors. Using the case of a South Korean stem cell biologist, we find empirical evidence that a scientific celebrity reduces uncertainty and enhances societal support in the field in which he pursues, increasing knowledge creation in the scientific community. These findings provide an implication that managers and policy makers should perceive the emergence of scientific celebrities as a radical change in the technological environment and thus consider subsequent strategies to address the new environment.
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