Scientific approaches to the formation of management of tourist enterprises

Abstract

The management system of travel companies should be adapted to a wide range of travel services, the dynamics of tourist flows, trends in the tourism market, which are constantly changing due to new trends in the behavioral and inclusive economy, the experience economy. This causes the further development of approaches to the formation, improvement of methods and technologies of management of tourism enterprises to ensure the competitiveness of individual services, tourism products, and the tourism sector as a whole. The article aims to generalize and develop scientific approaches to the formation of management systems for tourism enterprises. The theoretical and methodological basis of the study is the principles of modern management theory, tourism economics, the economics of experience. There was used a systematic approach to the study of the processes of formation and development of the management system of tourism enterprises and a set of methods that ensure its implementation, namely: logical generalization, synthesis, analysis, and comparison. The main result of the work is the determination of the approaches to the formation of the management of tourism enterprises and substantiate their specifics, namely: an approach based on the classical functions of management; an approach based on taking into account the peculiarities of tourist services and tourist product; an approach based on market environment signs; an approach based on the principles of microsocial management; an approach based on world management standards; security approach; an approach based on the principles of experience economics. The content of the management of tourist enterprises is based on the principles of the economy of experience, namely: consumer loyalty, close emotional connection between customers and services, personalization of the tourist product. Conclusion: promising areas for the development of tourism enterprise management systems were identified due to the study of scientific and analytical sources. It is defined that modern tourism enterprises in improving management systems should take into account new trends in inclusive development, behavioral economy, the experience economy, to ensure both an acceptable level of profitability and long-term competitiveness.