Scientific approaches of a multi-level competitiveness assessment of quality assurance system for AIC products

Abstract

High dependence of agri-food products competitiveness level on its qualitative parameters determines the need to orientate both the management of individual enterprises and the entire APC regulation system for formation of competitive advantages of domestic products in order to efficiently implement it in external and domestic markets. A prerequisite for reliably determine the direction of efficient solution to solve such a task is availability of a mechanism for objective assessment of the current product quality management system from the point of view of providing sustainable production of competitive product according to quality parameters. In connection with these objectives of the study were substantiation and development of practical oriented scientific approaches to assessment of competitiveness of the system for ensuring quality of agri-food products in modern conditions, taking into account the multi-levelness of the APC regulation system in the Republic of Belarus. As a result, system of principles of assessing competitiveness of system for ensuring quality of agri-food products has been developed. Targeted estimated criteria specifying the level of competitiveness of the system for ensuring quality differentially according to AIC regulation levels have been specified (republican, sectoral, individual business entities). Priority estimates of competitiveness of the quality assurance system for agri-food products have been developed, classified depending on the criteria of quality and safety assurance system, as well as the level of regulation of AIC and their area of application (national, regional and international markets). Implementation of proposals for assessing the competitiveness of the product quality assurance system at all levels of AIC management in practical activities will allow substantiating the most relevant areas for improving the existing quality management mechanisms, increase competitiveness of products in terms of quality parameters and strengthen the position of domestic manufacturers by increasing the confidence of potential and actual consumers in the supply system quality and safety of agri-food products.