Abstract
This content analysis study explores if science-trained journalists are specifically writing science stories for general media consumption in public relations divisions at U. S. comprehensive research universities. In a national economy today that rivals the Great Depression, are research universities able to hire more science-trained reporters to tell their stories about cutting edge science and technology? With the severe economic cutback of science-trained reporters at mainstream metropolitan newspapers and cable television stations from 2008-2012, who is left in the Fourth Estate to independently critique the science research produced at our comprehensive research institutions? Are those “laid off” science-trained reporters finding employment at comprehensive research universities? Are science-trained reporters writing those important science stories or do university general assignment staff reporters craft them for local, regional, national and international media consumption? This content analysis study of the 49 U.S. universities belonging to the Futurity.org science consortium suggests few science-trained reporters from 2008-2012 have been hired at the research universities. In fact, more general assignment writers with journalism degrees continue to craft most of the science stories for understaffed PR divisions of the major research universities belonging to Futurity.org science consortium.
Highlights
On the campus of the University of California at Davis, Dr Paul S
Much for science reporting in the mid-60s (Figures 1 and 2). 1966, Paul S
“In other words, 75 percent of blogs are abandoned by their owners, usually due to lack of interest or response,” he said
Summary
On the campus of the University of California at Davis, Dr Paul S. A professor of mechanical and aeronautical engineering, is minutes away from flying his experimental XM-2 VTOL (vertical takeoff and landing) Sky Car. More than 200 members of the media— including the international press—attend to see what will happen. Dr Moller’s craft lifts a few feet above the ground and the mainstream press calls his flight successful and the XM-2 VTOL experimental Sky Car a “flying saucer” [1]. Much for science reporting in the mid-60s (Figures 1 and 2). Moller flying his XM-2 Sky Car at the University of California at Davis Airport.
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