Abstract
An article in PLoS Biology was downloaded more than 40,000 times in the span of a single November week. It was not a cure for cancer, it was not the discovery of a new link in human evolution. It was a paper entitled “Ultrasonic Songs of Male Mice” by Tim Holy and Zhongsheng Guo, and, as the title aptly indicates, it described the songlike vocalizations of laboratory mice. The unprecedented number of downloads was no doubt driven by the widespread press attention accorded this article. We lost count of the number of outlets that covered the story, but they ranged from such venerable broadsheets as The Guardian and The New York Times to postings on slashdot.org. The paper's reviewers and editors were pleased to see it published in PLoS Biology as an important piece of work in the field, but as the lead author himself commented when inundated by requests for interviews from journalists, “[W]hile I'm proud of the work, it's certainly a disproportionate amount of attention given how many other interesting things there are in science.”
Highlights
An article in PLoS Biology was downloaded more than 40,000 times in the span of a single November week
The paper’s reviewers and editors were pleased to see it published in PLoS Biology as an important piece of work in the field, but as the lead author himself commented when inundated by requests for interviews from journalists, “[W]hile I’m proud of the work, it’s certainly a disproportionate amount of attention given how many other interesting things there are in science.”
Science journalists typically learn about scientific breakthroughs from coordinated press releases issued by the scientific journal or by the researcher’s academic institution
Summary
An article in PLoS Biology was downloaded more than 40,000 times in the span of a single November week. The paper’s reviewers and editors were pleased to see it published in PLoS Biology as an important piece of work in the field, but as the lead author himself commented when inundated by requests for interviews from journalists, “[W]hile I’m proud of the work, it’s certainly a disproportionate amount of attention given how many other interesting things there are in science.” Press releases are usually made available a week or so before publication, giving journalists time to interview authors and their peers and research the context of the story, knowing that the story will not be scooped by another journalist.
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