Abstract
Schultze and Müller were two well-known cartoon figures who commented on German (Prussian) society and politics in the satirical magazine Kladderadatsch, from 1848 onwards. Their petty bourgeois mindset allowed them to criticize the absurdity of everyday life. Kladderadatsch and its main characters were imitated in Dutch satirical magazines: in Uilenspiegel, Kwik and Kwak engaged in similar dialogues as Schultze and Müller, whereas Humoristisch Album published the travel story of Koen Verklat, who just as Schultze and Müller travelled abroad to marvel at anything that was different from life back home. The Dutch imitations can be studied as cases of Kulturtransfer, the methodology of which can be refined by using the concept of scenography, as introduced by Dominique Maingueneau in his discourse analysis. The help of imagology is needed to understand Dutch reactions to the booklet Schultze und Müller in Holland, which depicted the Netherlands and its inhabitants in a horribly negative way.
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