SCHOOL PUBLIC STRATEGY IN INCREASING COMMUNITY TRUST ON IMAGE OF SMK ARINA SIDIKALANG

Abstract

this study aims to find out how the strategies, obtacles and supporting factors, and the results achieved by the vice headmaster public realtion of SMK Arina Sidikalang in the field of public relations in creating a school image and to increase public interest in the school. This study uses a qualitative approach, it is based on the intention to describe the behavior of informants, namely public relations, principals, and school committees according to existing social situations. The subjects of this study were the deputy head of the public relations sector, the principal, and the school committee. Data collection techniques are interviews, documentation and supported by using audio record aids, and photo cameras.a) the strategy undertaken is understanding the internal and external conditions of the school, improving physical and non-physical conditions of the school, and introducing the school to the community, b) supporting factors are cooperating with alumni, awareness of government, foundations and all school members to support the school's image. While the inhibiting factor is the double duty as a teacher and deputy principal in the field of public relations, and the limitations of facilities and infrastructure in the field of public relations, c) the work done by representatives of the public relations sector is to realize quality schools