Abstract
This explores Schmenner's predictions of the product-process matrix using book printing firms in S.A . It measures focus in each book printing firm, and then examines relationships between measures. This study finds that these measures are not well behaved in the way Schmenner predicts and more research is needed on Schmenner's predictions .
Highlights
Schmenner (1990, p .238 & 253) associates process changes with product changes on a product-process matrix
As process patterns change from job shops to continuous flow production there are changes in the product mix and challenges to management
On the product mix axis the product variety reduces as volumes increase
Summary
We find focus of S .A. book printers by answering the following questions: (i) What is the range of books that the firm prints? We use the products: textbooks, diaries, and Bibles. The sample frame is all competitive book printing firms in the country. We use the Printing Industries Federation of South Africa (PlFSA) membership of seventeen book printers. KUhl Director of AlP (SA) this includes vitually all competitive book printers in South Africa. Most questions allow for respondents' addition to the list of possible answers provided in the questionnaire. This makes sure that we include issues considered by respondents to be important. The letter guaranteed confidentiaJ ".t y of information, anonymity of the respondent, and thanked the respondent for their help
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