Abstract
The European football governing body (UEFA) has developed a programme to share good practices in the management of sport. It includes blended learning (face-to-face and on-line interactive courses), knowledge sharing platforms and a 3D virtual stadium. The programme consists in collecting existing practices, creating new practices, organising them into an on-line platform and combining them into learning scenarios. Typical knowledge management issues are addressed such as integrating contextual and generic knowledge or yet turning tacit into explicit knowledge. The scenarios include libraries of good practices in the form of learning objects (videos and documents) as well as hints to solve critical problems in each of the domains of sport management.
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