Abstract

INTRODUCTION airline industry and then to imagine what the A preliminary analysis of the airline industry in context would look like in each of the four general identified two major criteria affecting scenarios in 10 years from now. Expert 1 is the development of the airline industry in the owner of a hospitality consultancy company China. These were: and previously had the position of flight catering director of a South East Asian airline. • which business model (that is, full-service He has lived and worked for more than 20 network carrier or low-cost carrier) would years in China and Hong Kong. Expert 2 is dominate the industry in future, and the head of in-flight services of an international • the rate of passenger growth (that is, negative British airline, who before this was head of or fast). catering for a national carrier and also spent several years in Beijing and Hong Kong. Expert The four scenarios derived from these criteria 3 is an academic whose research concentrates

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