Abstract
The retail industry in Indonesia is currently experiencing unpredictable ups and downs. Many retail stores are closed and new ones keep popping up. Changes in the environment that keep happening make retail owners / management have to understand the changes themselves. For this reason, the business model must be determined in order to be able to compete with competitors.
 
 The purpose of this study is to determine the Wendys retail store business model using the (BMC) Business Model Canvas method. This research method uses descriptive analysis with the Business Model Canvas method using primary and secondary data.
 
 The customer segment of the Wendys retail store is local residents. Its value proposition is convenience of the shop building, product layout on the storefront, easy access, friendly service and product completeness. The main channels used are shop buildings and social media. Customer Relations is a delivery service for certain customers. Key activities are finding suppliers at low prices, purchasing products, processing products for sale (sorting, packaging), and keeping merchandise clean, well-maintained and resaleable. Main Resources owned are shop buildings, shop facilities and shop attendants. Its main partners are consumer goods suppliers and retail store communities. The cost structure includes operational costs which include product maintenance and maintenance, salaries, electricity, water. Non-operational costs depreciation of building value. The revenue stream is only from product sales.
Highlights
The retail business is all business activities that involve the sale of goods or services, or goods and services, which are carried out by companies or business institutions directly to end consumers which are used for personal, family or household purposes, with a sales volume of more than 50 or more. % of these end consumers and a small portion of the business market (Joko Utomo, 2009). (Utami, 2013) states that retail can be understood as all activities involved in selling goods or services directly to end consumers for personal use and not business use
The Customer Segments building block describes a distinct group of people or organization that a company wants to reach or serve
Wendys retail store still serves the purchase of consumer goods and other products manually
Summary
The retail business is all business activities that involve the sale of goods or services, or goods and services, which are carried out by companies or business institutions directly to end consumers which are used for personal, family or household purposes, with a sales volume of more than 50 or more. % of these end consumers and a small portion of the business market (Joko Utomo, 2009). (Utami, 2013) states that retail can be understood as all activities involved in selling goods or services directly to end consumers for personal use and not business use. The retail business is all business activities that involve the sale of goods or services, or goods and services, which are carried out by companies or business institutions directly to end consumers which are used for personal, family or household purposes, with a sales volume of more than 50 or more. (Utami, 2013) states that retail can be understood as all activities involved in selling goods or services directly to end consumers for personal use and not business use. Retail is a tool for business activities that add value to products and sales services to consumers in the use or consumption of individuals and families. According to the results of research conducted by Rahanta (Basri, 2012), it was found that not all consumers who live in urban areas are getting used to paying attention to the place and type of product to be purchased.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Economics, Business and Accounting Research (IJEBAR)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
