Scaling populism: the discursive articulation of spaces by Vox on Twitter

Abstract

ABSTRACT While the division between the people and the elite created by populism is typically understood within a national framework, the aim of this article is to analyse how the understanding of the people and the elite is constructed by the use of interwoven scales. By focusing on the scalar politics of the Spanish party Vox, the discursive articulation of space through scales are analysed. By means of a qualitative discourse analysis of six Twitter (now X) accounts of the most prominent leaders, we argue that the use of political spaces is strictly connected to the party’s broader political narrative. Concretely, the analysis of the spatial imaginaries evoked by Vox on Twitter shows the importance of different scales – local, regional, national and global – to organize its populist antagonism spatially. In so doing, this paper makes a contribution to the literature on ‘scalar politics’ of radical right parties, which has recently focused on different geographical constituencies. We argue that the national scale maintains its predominance in opposition to the global scale (dominated by the cosmopolitan elites), the regional one (where separatism represents a threat against Spain's unity), the local scale which is nationalized against migrants and people who do not feel as Spaniards.