Scaling Cliffs, Crossing Chasms: A Process of ‘Localized De-stigmatization’ in Organizations

Abstract

While existing stigma research acknowledges the relational foundations of stigmatization, there remains a need to understand how interactions at work– and how both interaction partners (stigmatized and non-stigmatized) – play a role in the reversal of stigma, or “the transformation of deviants to non-deviants” (Warren, 1980: pg. 59). We set out to inductively examine how non-stigmatized actors create and maintain relationships between stigmatized and non- stigmatized actors within organizations. Based on interviews, participatory observation, and archives with job coaches for adults with autism spectrum disorders and related disabilities, we shed light on the non-stigmatized and their role in transforming stigma. We showcase a process model of ‘localized de- stigmatization’ –a process in which perceptions of worth are changed and positive relationships between stigmatized and non-stigmatized are forged and facilitated within a particular organization. Findings suggest that integral actors (go- betweens) facilitate such changes through behavioral and cognitive mechanisms (bridge work and stigma transcendence, respectively). We discuss how the presented model of localized de-stigmatization contributes to the rich traditions of stigma, boundary, and positive organization research.