Abstract
There are motivation sports events attending measuring tools, although so far these instruments have only been able to provide a limited explanation for attendance, which means that more sophisticated, useful scales are required. The aim of this research is to provide more efficient tool to measure the motivations of soccer events attendance. With this aim, a 14-item scale has been developed to measure the motivations that have been identified in a comprehensive review of specialized marketing literature. This scale, was used during a soccer event, showed a good global adjustment, internal consistency and validity, and found the following four dimensions explained 67% of variance in attendance: excitement, aesthetics, escape and connections to the team and its environment.
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