Abstract

This study develops four subjective scales to measure a destination’s sustainability from the perspectives of residents, tourists, businesses and government agencies. Using the expert opinion survey, participants were asked to evaluate the initial list of indicators based on five aspects of sustainability, including economic, socio-cultural, environmental, political and technological sustainability for each stakeholder group. Then, the scales were validated using partial least squares - structural equation modeling (PLS-SEM) and confirmatory composite analysis (CCA). This article has a unique theoretical contribution by developing four scales to measure the sustainability of destinations from the perspective of four main stakeholders. Moreover, this article provides practical implications and can assist tourism providers and governments in better understanding sustainable urban tourism development and shaping policy.

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