Abstract
The COVID-19 pandemic has had major influence on the people all over the world. This has also influenced the consumers to shop online owing to their apprehensions regarding the safety. Therefore, this has opened up huge opportunities to online retailers and platforms to increase their sales and revenue and at the same time posed several challenges. E-commerce business is becoming scalable as more and more people are forced to buy online due to their apprehension to go to physical stores in the time of pandemic. This study is aimed at understanding the factors that are causing an increase in the e-commerce transactions and also attempts to know the consumer behaviour during the COVID- 19 pandemic. Through a survey of 195 respondents, the study found that frequency of online shopping has increased during the pandemic period. The study suggests that both online and offline retailers have to invest in smarter technologies and improve customer engagement.
Highlights
The COVID-19 pandemic has changed the life of people world over
This section gives the demographic profile of the respondents and their online shopping behaviour during COVID-19
COVID19 has caused the e-commerce market to penetrate further, owing to customer hesitation to shop from offline stores
Summary
The COVID-19 pandemic has changed the life of people world over. Lockdowns and social distancing norms have had a major influence over the way people shop. Consumers are looking for a convenient and safer place to do their shopping. The footfalls at the shopping malls have reduced post-lockdown and this can be due to the hesitancy among the consumers to shop in these locations. Online shopping is gaining further significance in the time of pandemic. The Indian e-commerce companies have seemed to have taken this as an opportunity to serve the existing customers who already shop online as well as to attract new customers who otherwise would shop from offline retail stores. With the pandemic haunting the people in the years to come, e-commerce market can be expected to witness a drastic change
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