Abstract
AbstractAs industrial revolution 4.0 is introduced, many turn into the use of technology and artificial intelligence (AI) in creating a new competitive advantage to business as well as create an automation that ease the operations and increases profitability. With the important contributions of the tourism and hospitality industry, the advantages of using AI can be benefited. Consequently, it is vital for business to understand customers perception towards the use of AI and services robots. Thus, this study aims to investigate the relationship of eight items under three elements of the service robot acceptance model with the acceptance and intention to use service robots. The results of the study show that the perceived usefulness, trust and rapport are significantly related to acceptance of service robots, which in turn, positively related to intention to use them. Implications of the research findings are discussed to support the notion should the industry Say Aye to AI.KeywordsArtificial intelligenceService robotsCustomer acceptanceTechnology adoptionTourismMarketing
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