Savremena kultura konvergencije i superpovezanosti - antropološke perspektive

Abstract

Anthropology as a holistic science whose basic goal is a deep understanding of culture, society and human behavior, has always dealt with virtual worlds, so even today it explores new, digital worlds and man in it. The challenges that technological development entails include a new way of thinking that requires the necessity of transmedia literacy as a prerequisite for critical thinking at this time. The world of technological revolution, the Internet, globalization, social networks is characterized by huge information noise that makes us mentally zapping. Communication between older, verbal and younger, digital generations is disrupted. Young people are not responsible for that because digital is part of their identity. Millennials and post-millennials (Generation Zed) have their own world, their own language and they should not be underestimated by naturalizing their own adulescentism. The mobile phone, by facilitating therapeutic gossip in an alienated and fragmented modern world, helps us cope with it, adapt and survive. Understanding the Internet generation means understanding the future - of us all.