Saudi Arabian consumer's interest in commercial application of 3D body scanner in the apparel market

Abstract

The overall objective of this research was to explore Saudi Arabian female consumer's attitude towards the concept of using three dimensional (3D) body scanners and the commercial application in the Saudi Arabian apparel market. The questionnaire was administered to a convenience sample of 220 female college students. Findings indicated that participants were overwhelmingly positive about willingness to use 3D body scanner to get body measurements. Moreover, no significant relationship exists between religiosity and social liberty and interest in using 3D body scanner. However, significant positive relationships exist between respondents' clothing involvement and uniqueness and interest in using 3D body scanner.