Abstract
On 14–15 October 2010, the sixth annual Revenue Management (RM) and Price Optimization conference was held at the Georgia Institute of Technology. This article summarizes key discussions that emerged from the conference and highlights the experiences of two companies portrayed in keynote addresses given by Tom Seddon, Executive Vice President and Chief Marketing Officer of the InterContinental Hotels Group and Brian Rice, Executive Vice President and Chief Financial Officer of Royal Caribbean Cruises, Ltd.
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