Satisfaction with current martial arts\u2019 uniforms and purchase intention of new uniforms

Anna Perry,Juyoung Lee

doi:10.1186/s40691-016-0085-6

Anna Perry, Juyoung Lee

Open Access

https://doi.org/10.1186/s40691-016-0085-6

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Abstract

The purpose of the present study is to investigate martial arts practitioners’ satisfaction with their current uniforms and purchase intention of new uniforms. A total of 588 martial arts practitioners were recruited via Amazon Mechanical Turk, including 401 men and 187 women. The results indicated that martial art practitioners were satisfied with their current uniforms when three functional attributes were good: quality, fit, and comfort. The aesthetic variable, fashion, only moderately influenced satisfaction with the current uniforms. However, when purchasing new uniforms, both functional and aesthetic attributes were essential factors. In addition, benefits of martial arts and protection from injury were two necessary conditions for commitment to martial arts. However, neither commitment to martial arts or satisfaction with the current uniform contributed to purchase intention of new uniforms. The purchase intention was only related to the characteristics of the new uniforms: whether the new uniforms can enhance practitioners’ functional performance and aesthetic appearance. The present study, for the first time, revealed marital arts practitioners’ strong desire of protection: protection strongly contributed to expected performance, expected appearance, and commitment to martial arts.

Highlights

Martial arts refers to various systems of training for combat, including Karate, Taekwondo, Kung Fu, Judo, Jujitsu, Tai Chi, Aikido, Hapkido, Muay Thai, Mixed Martial Arts, etc. (Rousseau 2015)
Perry and Lee Fash Text (2017) 4:1 the purpose of this study is to identify factors that influence martial arts practitioners’ satisfaction with their current uniforms and their purchase intention for new uniforms
Apparel attributes and satisfaction Confirmed with previous studies (Dickson and Pollack 2000; Lamb and Kallal 1992; Mitchka et al 2008), functional attributes, such as quality (β = .37, p < .0001), fit (β = .28, p < .0001), and comfort (β = .24, p < .0001) and aesthetic attributes, such as fashion (β = .16, p = .002), influenced satisfaction with current martial arts uniforms

Summary

Introduction

Martial arts refers to various systems of training for combat, including Karate, Taekwondo, Kung Fu, Judo, Jujitsu, Tai Chi, Aikido, Hapkido, Muay Thai, Mixed Martial Arts, etc. (Rousseau 2015). The martial arts industry has grown tremendously (Ko 2003). Martial arts clothing has been a high growth product, academic research has focused little on it. Previous research conducted on martial arts mostly emphasized how to prevent injury (Kochhar et al 2005) and few patents focused on developing protective devices (Chi et al 2004). No study has examined martial arts practitioners’ clothing needs, whether, practitioners are satisfied with their current uniforms and what types of uniforms they prefer to purchase are unclear. Perry and Lee Fash Text (2017) 4:1 the purpose of this study is to identify factors that influence martial arts practitioners’ satisfaction with their current uniforms and their purchase intention for new uniforms

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