Abstract

This paper tries to do the research of analyzing the relation of the customer trust, the customer satisfaction and purchase intention under the electronic commerce shopping environment. Drawing on the theory of customer trust, customer satisfaction and purchase intention, based on a survey of 102 respondents from the University in China, the United Kingdom, and the United States, the results showed that there is significant correlation between satisfaction and trust, satisfaction and purchase intention, trust and purchase intention, and more than 50% of respondents chose Taobao and Tmall, and the second is Amazon when they shopping onling. It could be expected that this kind of study is able to provide suggestion and guide for internet merchant.

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