Abstract
At present, WeChat’s Mini Program focuses on commercialization and new retail sales in China, but there is no related research in foreign countries. The research on customer satisfaction is blank. This paper adopts the literature analysis method and questionnaire survey method in the research method. Based on the user of WeChat’s Mini Program, the related theory of user satisfaction and the Chinese Customer Satisfaction Model (CCSI) are applied. Background and status quo of WeChat’s Mini Program development are analyzed first along with the user satisfaction survey analysis and SPSS 24.0 software to analyze and validate the collected data. Differences among the analysis dimensions of user satisfaction of WeChat’s Mini Program are found to modify the model, and suggestions are proposed thereafter.
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