Satisfaction Level of Medical Tourism Services Based on Classified Factors - A Discriminatory Approach

Abstract

Medical tourism has the potential to promote high-class learning, well equipped human resources, flattering visa policies, nations’ charisma, and sound flourished infrastructure facilities available in the nation. Countries have recognized this opportunity as a means in support of overall communal and economic upliftment. More governments are valuing these advantages and developing plans and policies for the sector as a result, WTTC states that by means of the appropriate policies, guidance and regulation mechanisms, medical tourism can achieve sustainable growth among the developed and developing nations. With a sample of 600 respondents, the data related to satisfaction in the medical tourism services is directly observed at the hospitals from the International Patients in the six states of Tamil Nadu, Kerala, Karnataka, Telungana, Andhrapradesh, and Pondicherry. Data collected are compiled for the analytical purpose and the hypothesis is framed with regard to the opinion of the patients regarding various facilities and services offered and their satisfaction level towards the medical tourism services. In this present study, the Canonical Discriminate statistics was successfully employed for identifying the satisfaction over various reasons for preferring the medical tourism services in India. The outcome of the study is the classification of different groups under the satisfaction derived from the medical tourism services of four continuous variables are assigned and they are general reasons, treatment reason, cost reason, and sources reason with all 600 respondents. Findings reveal that Treatment Factor is the strong reason contributing towards the construction of low satisfaction group, followed by general reasons. The study highlights that cost is the least reason for low level satisfaction and reveals that cost of medical tourism services are nominal in India.