Abstract
ABSTRACT Public authorities and the private tourism sector at the destinations have long recognized the benefits of diversifying the portfolio of attractions with special events and festivals. Therefore, the special events and festivals are of paramount in terms of enhancing the experience at tourist destinations. The scope of this study is to identify the details of event performance such as the programs of a festival and indoor/outdoor facilities that influence the satisfaction and loyalty of festival visitors. These aspects need to be taken into consideration prior to planning and programming of the events in order to positively influence the visitors' satisfaction and loyalty. In this study, the results of the survey carried out during the International Camel Wrestling Festival in Ephesus, Turkey, are analyzed by multivariate data analysis to determine how visitors' satisfaction and loyalty are associated with the event performance. The study concludes that the festival area has a direct positive effect on visitor satisfaction and loyalty, whereas other independent variables such as souvenirs, food, convenience and staff attributes of festival performance have indirect positive effects.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
