Abstract
With the continuous development of e-commerce, college rookie stations are becoming more and more popular, however, the user's satisfaction is not high in the process of operation. Therefore, this paper constructs the social network of users and satisfaction impact factors, in which the network density is used to verify the feasibility of the method, and the data is screened by the cliques analysis, and the network relationship between the users and the satisfaction factors is studied from two angles, which are centrality and similarity. At last, taking the rookie station at Shenzhen University as an example, on the basis of 100 valid questionnaires, we use UCINET software to analyze the user's overall and classified social network. The results show that the campus users pay more attention to the tally speed and spatial layout, and pay less attention to standard of mail charges, the method of pick-up and the pick-up fee standard. In addition, different categories of users pay attention to different things, such as girls pay more attention to package security than boys, and graduates students pay more attention to the rookie station business hours than undergraduates.
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