Abstract
The German TV viewer catches CBS news by satellite. The Italian farmer watches a dubbed British documentary on a Dorset farming community. Harrods' shoppers see Soviet sports on TV screens on offer in this London store. A Parisian opera lover tunes into a Vienna Opera production, brought to him live via broadcast satellite and his Left Bank flat's earth station. Many of Europe's viewers stimultaneously take in a Coca-Cola ad specially conceived for the international satellite market.
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