Satellite Television and Local Media Use Among Viewers in Satellite TV Households in the Southeast Geopolitical Zone of Nigeria

Abstract

The basic objective of this work was to examine the influence of satellite television broadcasting on local media use among viewers in satellite television households in the southeast geopolitical zone of Nigeria. It adopted the survey research method in studying a sample size of 384 respondents. Among the null hypotheses tested in the study was that there is no significant difference between the level of exposure to satellite TV and local TV by viewers in satellite TV households, and there is no significant relationship between age and level of exposure to satellite TV among viewers in satellite TV households. The study revealed among others that viewers in satellite TV households tend to watch more satellite TV than local TV basically due to high quality programme production, and a variety of exciting programmes offered by the satellite TV channels, though the difference in exposure level was not significant. It was recommended among others that broadcast media houses in Nigeria should strive to improve programme content and production quality with a view to competing effectively with foreign DBS channels. Key words: Satellite television; Local media; Uses and gratifications theory