Sarung dan Celana Panjang di Komunitas Nahdlatul Ulama: Perspektif Theory of Planned Behavior

Abstract

Communication is an important aspect in every organization. Both between leaders and subordinates and vice versa, as well as from fellow members of the organization. The relationship between communication and organizational science is seen in how each individual influences the achievement of organizational goals. Nahdlatul Ulama as the largest community organization in Indonesia, requires good organizational communication in disseminating information to all levels of the organization. The aim of this research is to explain and analyze the statement by Gus Yahya as General Chair of PBNU regarding sarongs and trousers towards Syuriyah and Tanfidziyah ranks, which has an impact on the understanding of NU administrators in interpreting this statement. The research method used is descriptive qualitative, with analysis using the Theory of Planned Behavior approach, proposed by Icek Ajzen. The data collection techniques used in this research were interviews, observation, documentation and questionnaires. The results of this research, namely that the NU management interpreted Gus Yahya's statement as a distinction between Syuriyah and Tanfidziyah administrators, where Syuriyah is the highest leader of NU and Tanfidziyah is the executive of the organization.