Sarinah: Icon of the Indonesian society of the past, in the context of Braga Revitalization

Abstract

Braga Street is famous for its identity as an exclusive fashion and commercial center. Unfortunately, the region’s popularity faded with the start of the war and Japan’s struggle for power. Thus, their owners abandoned many buildings and no longer functioned, which made the area neglected and not maintained. The city government’s efforts in revitalizing heritage areas in the city have been going on for the past two decades, one of which is the Sarinah shopping center located in the Braga area. The building is now turning into a mixed-use commercial complex with the existence of shopping centers and hotels with a change in function has become a significant effort on revitalizing the Braga area. Sarinah is a humble name with a powerful icon that represents the Indonesian society of the past. This paper aims to review new lifestyle adaptations to the interior design of the revitalization of Gedung Sarinah Braga. It uses a descriptive method of Qualitative methodology by doing the Perceptual Mapping, survey, and document analysis. The result shows that the interior space revitalization does not represent the name of Sarinah.