Abstract

This paper discusses research carried out in Santiago, Chile, and addresses the origin and construction of urban identities in this segregated city of the twenty‐first cen‐ tury. Based on sociological and ethnographic evidence, urban identity‐building processes are analysed by observ‐ ing the occupation, use and appropriation of territory. The hypothesis is that, despite evidence of segregation, modernisation and globalisation, urban people reinvent lifestyles within their territories in order to harmonise their bonds of affection and belonging by using distin‐ guishing markings or “brands” and by adopting typical everyday habits. The modern, segregated and global city is filled with “islands” that convey imagery and desires for a friendlier urban life. This paper analyses areas with com‐ munity identities, neo‐community identities and border UDC: 316.334.56:39(83)‘20‘ DOI: 10.5379/urbani-izziv-en-2011-22-02-002

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