Abstract

Recent research has demonstrated that focal regions of color space are cognitively more salient than nonfocal regions. Employing a linguistic hedge task, the experiment here sought mainly to verify the cognitive primacy of loci representing Berlin and Kay’s first four chromatic categories over foci representing the remainder. The experimental results failed to support the primacy hypothesis, an outcome that gives rise to a number of theoretical implications. Additional questions in the analysis concerned the relationship between the salience of a color and its lightness (Munsell value) and saturation (Munsell chroma). While the results permit no simple interpretation for lightness, a definite trend emerged in the case of saturation.

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