Sales Rock! Constructing product value: An anthropomorphizing classroom project

Abstract

The Sales Rock! project adds to the growing literature on the importance of experiential learning in higher education. The authors utilize one-sample t tests (M > 3.0) of undergraduate students (N = 42) along four processes of learning under the transformative learning scale. The transformative learning theory includes four processes of learning: (a) elaboration of existing point of view, (b) establishing new points of view, (c) transform our point of view, and (d) ethnocentric habit of mind creating awareness and reflecting on generalized bias. This innovation promotes creativity to provide next-generation learners with original problem-solving opportunities, creating product value and digital communication skills.