Abstract

This study aims to determine the sales proportion of beef and goat based on their parts, the balance of their supply and demand in traditional market in Medan City. This research was conducted for one month from August to September 2017. The research was conducted in five traditional markets located in Medan City namely Olimpia, Petisah, Simpang Limun, Sei Kambing and Brayan. The population in this study were beef and goat traders consisting of 41 beef traders, 6 goat meat traders and 2 traders of both types of meats in five traditional markets e the number of samples 33 people. The type of data used is quantitative data which includes the sales amount of beef and goat meats. The results showed that beef sales proportion based on the sold parts in traditional market in Medan City, the most sold is the leg meat as much as 166.568,9 kg (60,24%) then the lowest is the lower leg about 3.126 kg (1.13 %). For the sales proportion of goat meats in the traditional markets in Medan City, the largest part is the meat 9.230,3 kg (88.6%) from the total sales of goat meat and the least is the lower leg as much as 427, 2 kg (4.1%). The result of this study indicated that there a balance between supply and demand of beef and goat in these traditional markets in Medan City.

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